Privacy policy

Last updated: July 30, 2026

Dchoi Global Inc., doing business as CUBLO (“CUBLO,” “we,” “us,” or “our”), operates this online store and website, including all related information, content, features, tools, products, and services offered through the website (collectively, the “Services”).

CUBLO is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, process, disclose, and protect your personal information when you visit or use the Services, make a purchase or other transaction, create an account, submit a review, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how we collect, use, and disclose personal information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual.

Personal information does not include information that has been collected anonymously or properly de-identified so that it cannot reasonably be linked to an individual.

Depending on how you interact with the Services, where you live, and what features you use, we may collect or process the following categories of personal information:

Contact information, including your name, email address, phone number, billing address, and shipping address.
Payment and billing information, including your payment method, billing details, payment confirmation, transaction details, and other information required to process a payment. Complete payment card information may be collected and processed directly by Shopify, financial institutions, or third-party payment providers and might not be directly accessible to CUBLO.
Account information, including your login information, account credentials, order history, preferences, and account settings.
Shopping and transaction information, including products you view, add to your cart, purchase, return, or cancel, as well as information relating to your previous transactions.
Communications with us, including information you provide when contacting customer support, submitting an inquiry, responding to a survey, or otherwise communicating with CUBLO.
Reviews and user-submitted content, including product reviews, ratings, photos, comments, or other content that you voluntarily submit through the Services.
Device and technical information, including your IP address, browser type, device type, operating system, network connection, cookie identifiers, and other unique identifiers.
Usage information, including information about how and when you access, browse, search, navigate, and interact with the Services.
Marketing preferences, including whether you have agreed to receive promotional communications and information about how you interact with those communications.

We may also draw reasonable inferences from the information described above, as permitted by applicable law.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you visit or use the Services, create an account, place an order, submit a review, contact us, subscribe to marketing communications, or otherwise provide information to us.
Automatically through the Services, including through cookies, pixels, device identifiers, analytics tools, and similar technologies when you visit or interact with our website.
From Shopify and our service providers, including payment processors, shipping and fulfillment providers, customer support providers, analytics providers, fraud-prevention providers, marketing providers, and other companies that process information on our behalf.
From business, advertising, and marketing partners.
From other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes.

Providing, Personalizing, and Improving the Services

We may use personal information to:

Operate and provide the Services.
Process payments and complete transactions.
Fulfill, ship, and deliver orders.
Process cancellations, returns, refunds, and other order-related requests.
Create, maintain, and manage customer accounts.
Remember your preferences and products in which you may be interested.
Provide order confirmations, shipping notifications, account notices, and other transactional communications.
Enable you to submit product reviews, ratings, photos, or other user-generated content.
Personalize your shopping experience and recommend products that may be relevant to you.
Analyze and improve our products, website, customer experience, business operations, and Services.

Marketing and Advertising

Subject to applicable law and your communication preferences, we may use personal information to:

Send promotional, advertising, or marketing communications.
Inform you about products, offers, events, promotions, or other CUBLO news.
Measure the effectiveness of our marketing and advertising.
Display advertisements for our products on our website or through third-party platforms.
Personalize advertisements based on products you viewed, purchased, or added to your cart, as well as other interactions with the Services.

Where required by applicable law, we will obtain your consent before using personal information for certain marketing or advertising purposes.

Security and Fraud Prevention

We may use personal information to:

Authenticate customer accounts.
Provide a secure shopping and payment experience.
Detect, investigate, prevent, or respond to suspected fraud, unauthorized transactions, security incidents, illegal activities, unsafe conduct, or malicious activity.
Protect the Services, CUBLO, our customers, and other individuals.

If you create an account, you are responsible for keeping your account credentials secure. Please do not share your password or account access information with anyone else.

Communicating With You

We may use personal information to:

Respond to customer service questions and other inquiries.
Provide order, account, product, shipping, return, and refund support.
Send important notices regarding the Services, our policies, or your transactions.
Maintain and manage our business relationship with you.

Legal and Business Purposes

We may use personal information to:

Comply with applicable laws, regulations, court orders, and valid legal processes.
Respond to lawful requests from government agencies or law enforcement.
Investigate or participate in civil discovery, litigation, dispute resolution, or other legal proceedings.
Enforce our Terms of Service and other policies.
Protect or defend our legal rights, property, customers, employees, and business operations.
Maintain appropriate business, financial, tax, accounting, and transaction records.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes and subject to this Privacy Policy, including in the following circumstances.

Shopify and Service Providers

We may disclose personal information to Shopify and to vendors or service providers that perform services on our behalf, including providers of:

Website hosting and ecommerce technology.
Payment processing.
Fraud prevention and security.
Order fulfillment, warehousing, delivery, and shipping.
Cloud storage and IT services.
Customer service.
Product reviews and user-generated content.
Data analytics and website performance measurement.
Email, advertising, and marketing services.

These companies may access personal information only as necessary to provide services to us or as otherwise permitted by their own privacy policies and applicable law.

Business and Marketing Partners

We may disclose information to business, advertising, and marketing partners that assist us with marketing, analytics, advertising, and personalization.

Depending on where you live, certain disclosures or uses of personal information for personalized or targeted advertising may be considered a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws.

Where applicable, you may opt out of these activities as described in the Your Rights and Choices section below.

At Your Direction or With Your Consent

We may disclose personal information when you direct us to do so, request a service involving another party, or otherwise consent to the disclosure.

For example, information may be provided to a shipping carrier to deliver your order or to a third-party platform when you choose to use an integration available through the Services.

Affiliates and Corporate Group

We may disclose personal information to our affiliates, related entities, or other companies within our corporate group for legitimate business and operational purposes.

Business Transactions

We may disclose personal information in connection with an actual or proposed merger, acquisition, sale, financing, reorganization, bankruptcy, transfer of assets, or other corporate or business transaction.

Legal, Safety, and Enforcement Purposes

We may disclose personal information when reasonably necessary to:

Comply with applicable law or a valid legal obligation.
Respond to a subpoena, court order, search warrant, or lawful government request.
Enforce our Terms of Service or other policies.
Investigate suspected fraud, illegal conduct, safety concerns, or security incidents.
Protect or defend the Services, CUBLO, our customers, our rights, or the rights and safety of others.

Relationship With Shopify

The Services are hosted and powered by Shopify.

Shopify collects and processes personal information about your access to and use of the Services in order to operate, support, protect, personalize, and improve Shopify’s services and the shopping experience provided through CUBLO.

Information you submit through the Services may be transmitted to and processed by Shopify and other service providers located in countries other than the country in which you reside.

We may use Shopify features that combine information from your interactions with CUBLO, Shopify, and other Shopify merchants to help protect, operate, personalize, grow, and improve our business and the Services.

In connection with certain Shopify features and enhanced services, Shopify may be responsible for particular processing activities and for responding to requests regarding Shopify’s use of your personal information.

You can learn more by reviewing the Shopify Consumer Privacy Policy.

You may also learn about and exercise rights relating directly to Shopify’s processing of personal information through the Shopify Privacy Portal.

Cookies and Similar Technologies

We and our partners, including Shopify, may use cookies, pixels, tags, software development kits, local storage, and similar technologies to operate and improve the Services.

These technologies may be used to:

Keep the website functioning properly.
Remember your account, cart, preferences, and settings.
Maintain website security and prevent fraud.
Understand how visitors use the Services.
Measure website traffic and performance.
Improve products, content, and customer experience.
Personalize content, marketing, and advertisements.

Some cookies and similar technologies are necessary for the Services to function. Other technologies, including those used for analytics, personalization, or advertising, may be optional depending on applicable law.

Where required, we will request your consent before using non-essential cookies or similar technologies.

You may manage your preferences through the cookie banner or the Cookie Preferences link available through our website. You may also be able to control cookies through your browser settings.

Blocking certain cookies may affect the availability or functionality of parts of the Services.

Third-Party Websites and Links

The Services may include links to websites, applications, social media platforms, or other online services operated by third parties.

If you follow a link to a third-party service that is not owned or controlled by CUBLO, you should review that third party’s privacy policy, security practices, and terms and conditions.

We are not responsible for the privacy, security, accuracy, availability, or content of third-party websites or services.

Information you post in publicly accessible areas, including product reviews or third-party social media platforms, may be viewed, collected, and used by other users or third parties.

The inclusion of a third-party link does not necessarily mean that CUBLO endorses or is affiliated with that third party.

Children’s Privacy

CUBLO sells toys and educational products intended for use by children under appropriate adult supervision. However, the Services, including the website, customer accounts, checkout, and purchasing features, are intended for use by adults and are not directed to children under 13 years of age, or a higher minimum age where required by applicable law.

The age recommendation shown on a CUBLO product does not indicate that a child is permitted to create an account, place an order, or independently provide personal information through the Services.

We do not knowingly collect personal information directly from children in violation of applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us without appropriate authorization, please contact us using the information provided in the Contact Us section below. We will review the request and take appropriate steps, including deleting the information where required.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms are defined under applicable law, personal information belonging to individuals under 16 years of age.

Security and Retention of Personal Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission over the internet, electronic storage system, or security measure is completely secure. We cannot guarantee absolute or perfect security.

Please avoid sending sensitive or confidential information through unsecured communication channels.

We retain personal information for as long as reasonably necessary to:

Provide the Services and maintain your account.
Complete transactions and provide customer support.
Maintain business, tax, accounting, and transaction records.
Comply with legal and regulatory obligations.
Prevent fraud and protect security.
Resolve disputes.
Enforce agreements, terms, and policies.

The applicable retention period may vary depending on the type of information, the nature of our relationship with you, applicable legal requirements, and our legitimate business needs.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may apply only in certain circumstances. We may deny or limit a request where permitted by applicable law.

Right to Access or Know

You may have the right to request confirmation of whether we process your personal information and to request access to or information about the personal information we maintain about you.

Right to Delete

You may have the right to request deletion of personal information we maintain about you, subject to legal and other permitted exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information we maintain about you.

Right to Data Portability

You may have the right to receive a copy of certain personal information in a portable format or request that it be transferred to another party, subject to applicable limitations and exceptions.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

We do not sell personal information in exchange for monetary compensation.

However, depending on applicable law, certain advertising, analytics, personalization, or data disclosures may be considered a “sale,” “sharing,” or processing for “targeted advertising.”

Where applicable, you may exercise your right to opt out through the privacy choices or data sharing opt-out link available on our website.

If the Global Privacy Control (“GPC”) preference signal is enabled in your browser, we will process the signal as an opt-out request where required by applicable law and where the technology is supported.

For more information, visit Global Privacy Control.

Managing Marketing Communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in those emails.

Even if you opt out of promotional communications, we may continue to send non-promotional messages regarding your account, orders, transactions, customer service requests, safety notices, or other important service-related matters.

Additional Rights for the EEA, UK, and Switzerland

If you reside in the European Economic Area, United Kingdom, or Switzerland, you may have the following additional rights, subject to applicable law.

Right to Object or Restrict Processing

You may have the right to object to or request restriction of certain processing of your personal information.

Withdrawal of Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Withdrawal of consent will not affect the lawfulness of processing that occurred before your consent was withdrawn.

Legal Basis for Processing

Depending on the applicable activity, we may process personal information because:

It is necessary to perform a contract with you, including processing and fulfilling your order.
It is necessary to comply with a legal obligation.
It is necessary for our legitimate business interests, provided those interests are not overridden by your rights.
You have provided consent.

Exercising Your Rights

You may exercise available privacy rights through the options provided on the Services or by contacting us using the information in the Contact Us section below.

We will not discriminate against you for exercising an applicable privacy right.

Before completing a request, we may need to verify your identity. We may request information reasonably necessary to confirm that you are the person whose information is involved.

Where permitted by applicable law, you may designate an authorized agent to submit a request on your behalf. We may require the agent to provide proof that you authorized the agent to act for you, and we may also ask you to verify your identity directly with us.

We will respond within the timeframe required by applicable law.

Complaints and Appeals

If you have a complaint regarding how we collect, use, process, or disclose personal information, please contact us using the information below.

Depending on where you reside, you may have the right to appeal a decision we make regarding your privacy request.

You may also have the right to submit a complaint to the data protection or privacy authority responsible for your location.

International Transfers

We, Shopify, and our service providers may transfer, store, and process personal information in countries outside the country in which you reside.

These countries may have privacy and data protection laws that differ from those in your jurisdiction.

Where required by applicable law, we will rely on recognized safeguards for international transfers, such as adequacy decisions, the European Commission’s Standard Contractual Clauses, the United Kingdom’s applicable transfer mechanisms, or other legally recognized safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, the Services, legal requirements, technology, or other operational reasons.

When we update this Privacy Policy, we will post the revised version on the website and update the “Last updated” date at the beginning of the policy.

Where required by applicable law, we will provide additional notice regarding material changes.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise an available privacy right, please contact us at:

Trade name:
CUBLO

Legal business name:
Dchoi Global Inc.

Email:
cublo@dchoiglobal.com

Mailing address:
Dchoi Global Inc.
3714 Lapas Dr
Houston, TX 77023
United States

For purposes of applicable data protection laws, Dchoi Global Inc., doing business as CUBLO, is the controller of your personal information, except where another party, such as Shopify, acts as an independent controller for particular processing activities.